About Story by RM
Inspired by the Rocky Mountains and Shaped by what Really Matters.
STORY by RM is a purpose-driven brand creating clean, intentional body care while supporting meaningful opportunities for the special-needs community. What started as RM Soap Market has grown into a mission centered on people, dignity, and real impact. Every bar, bottle, and balm contributes to work that truly matters, turning everyday routines into moments of purpose
Meet the Founders
Story by RM was founded by Beth Feltman and her sister, Kari Suda, whose journey together inspired a bigger vision for what business could be.
For years, Beth watched Kari navigate a world where opportunities were often limited by disability rather than ability. Together, they imagined something different—a company where everyday products could help create meaningful opportunities for others.
What began with handcrafted soap has grown into a movement centered on one simple belief:
Disability is not the problem. Opportunity is.
Today, Beth and Kari continue to lead Story with a shared mission to create products people love while helping individuals with disabilities live, participate, play, and belong.
More Than Soap.
Story by RM creates premium bath and body products that do more than care for your skin—they create opportunity.
What began as a family-owned soap company has grown into a purpose-driven brand dedicated to helping individuals with disabilities live, participate, play, and belong.
Because we believe the products we use every day should make us feel good—and do good, too.
Our Story
Story by RM was built on a simple question:
What if everyday purchases could create life-changing
opportunities?
Inspired by relationships with individuals with disabilities and their families, we saw incredible potential too often limited by a lack of opportunity.
So we set out to build something different—not a charity, but a business where every product helps create participation,
connection, and belonging.
Crafted with Purpose
We believe luxury is more than beautiful fragrances and premium ingredients.
It's about creating products you'll love to use, knowing they help create something even bigger.
Every bar of soap, bottle of lotion, and daily ritual is thoughtfully crafted to elevate your routine while helping build opportunities for others.
Because purpose shouldn't be an afterthought.
It should be built into every product.
The Story Ecosystem
Story by RM is part of a larger mission.
Together with Story Ranch, Story Cares, and mySTORY, we're creating opportunities for individuals with disabilities through
community experiences, entrepreneurship, respite, and meaningful participation.
Every purchase helps move that mission forward.
Join our mission
Looking Forward
We're building more than a bath and body company.
We're building a future where commerce creates opportunity, every purchase has purpose, and individuals with disabilities are empowered to Live. Participate. Play. Belong.
Thank you for being part of our story.
We can't wait to become part of yours.